Fiche Structure
Théâtre
Cinéma/TV
FanARTics Kenya Brand (The)
Services in theatre productions, art management & marketing, research & consultancy in radio and TV programming and film & publishing
Adresse : Postbox 1857 00100 Nairobi
Pays concerné : Kenya
Téléphone(s) : +254 (0) 734.69-7773
Site web : http://www.fanarticskenya.co.ke
English
FanARTics Kenya is an innovative forward looking company offering services in theatre productions, art management & marketing, research & consultancy in radio and TV programming and film & publishing.
Under the FanARTics Kenya Inc is the FanARTics theatre brand.
Brand attributes
Fresh: FanARTics offers productions "in the way they have not been staged elsewhere"; even a certain play has been staged elsewhere, FanARTics strives to offer freshness.
Startling: FanARTics theatre aims at causing ripples by staging productions that will have the country talking.Variety and versatility: FanARTics offers variety in theatres by staging unique theatre productions with versatility.
Value for money: FanARTics intends to price the tickets for the different cadres of the Kenyan society and offer world class entertainment at all times.
Quality and relevance: FanARTics will uphold international standards and also offer productions that will resonate with the market.
Comfort / Fun: FanARTics offers productions in a comfortable/convenient space to spice up theatre experience to ensure that patrons return to other performances with their friends.
Accessible: FanARTics acts will be staged in accessible spaces Tickets will be sold through different outlets: supermarkets, Online, restaurants and cafes, box office, direct selling in streets and even other easily accessible for avenues.
Strategy
To achieve its mission and vision, FanARTics theatre introduces professional approach into a market that has stuck to very scholarly / traditional ways.
Some of the strategies - especially borrowed from Don't Just Applaud-Send Money, an arts marketing and funding strategy book by Alvin H. Reiss - have already yielded very good results in several theatre companies around the world; Kenya should not be an exception.
The strategy aims at:
1. Offering superior entertainment
2. Reaching the unreached thousands of audiences
3. Selling thousands of theatre tickets
4. Imaginative sales promotions.
5. Securing advertising at affordable / free rates.
6. Creating unique business support for FanARTics, its sponsors and partners
Under the FanARTics Kenya Inc is the FanARTics theatre brand.
Brand attributes
Fresh: FanARTics offers productions "in the way they have not been staged elsewhere"; even a certain play has been staged elsewhere, FanARTics strives to offer freshness.
Startling: FanARTics theatre aims at causing ripples by staging productions that will have the country talking.Variety and versatility: FanARTics offers variety in theatres by staging unique theatre productions with versatility.
Value for money: FanARTics intends to price the tickets for the different cadres of the Kenyan society and offer world class entertainment at all times.
Quality and relevance: FanARTics will uphold international standards and also offer productions that will resonate with the market.
Comfort / Fun: FanARTics offers productions in a comfortable/convenient space to spice up theatre experience to ensure that patrons return to other performances with their friends.
Accessible: FanARTics acts will be staged in accessible spaces Tickets will be sold through different outlets: supermarkets, Online, restaurants and cafes, box office, direct selling in streets and even other easily accessible for avenues.
Strategy
To achieve its mission and vision, FanARTics theatre introduces professional approach into a market that has stuck to very scholarly / traditional ways.
Some of the strategies - especially borrowed from Don't Just Applaud-Send Money, an arts marketing and funding strategy book by Alvin H. Reiss - have already yielded very good results in several theatre companies around the world; Kenya should not be an exception.
The strategy aims at:
1. Offering superior entertainment
2. Reaching the unreached thousands of audiences
3. Selling thousands of theatre tickets
4. Imaginative sales promotions.
5. Securing advertising at affordable / free rates.
6. Creating unique business support for FanARTics, its sponsors and partners
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